Examples of how I scale growth for B2B SaaS companies.

Context

• Stage: Seed → Series A
• Constraints: early team, lots to build, need repeatable growth
• Self-serve + trial motion

Goals

• establish positioning + channel mix
• build pipeline + self-serve revenue
• stand up tooling + reporting
• increase trial-to-paid and free-to-paid
• reduce drop-off in onboarding
• improve handoff between product signals and lifecycle marketing

What I did

• GTM strategy: ICP, messaging, channel portfolio
• Built the marketing function: hired and led a 5-person team
• Set up core stack + process: HubSpot/Salesforce, analytics, lifecycle, routing
• Ran multi-channel growth: SEO, paid, email, partnerships, events, social, brand/web improvements
• mapped funnel + drop-off points (product + web)
• implemented experimentation cadence (hypothesis → test → learn)
• improved onboarding + lifecycle (Intercom/HubSpot flows)
• tightened landing pages + in-product prompts + routing (Chili Piper etc.)

Results

• 475% ARR growth
• ~100% improvement in self-serve / free-to-paid / trial conversions

Context

• Stage: Series A → C
• Needed scale + consistency; marketing function being built for the first time

Goals

• scale inbound and demand
• create repeatable campaign engine
• support fundraising narrative with real traction

What I did

• built and executed growth strategy across SEO/content + demand
• improved web + conversion paths (hands-on)
• created campaign frameworks + measurement
• scaled team + processes

Results

• 400% ARR growth
• 500% increase in inbound traffic
• 800% boost in campaign engagement
• contributed to $50M in fundraising tailwind