CMO / GTM / AI Strategy
I build GTM engines that scale – with 20 years of experience as a marketing leader, founder, and developer.
I’ve been the founding marketing hire 3x - taking companies from seed to Series C (Qase, Replicated, Edit911) and built systems that deliver 475%+ ARR growth while keeping operations lean and AI-driven.
Signature focus
Elite marketing leadership that pairs craft, measurement, and joy.
Build the GTM foundation
Clarify ICP, positioning, messaging, models, and tooling so the marketing org becomes dependable, not just loud.
Scale pipeline + revenue
Mix SEO, paid, lifecycle, partnerships, and campaigns like a balanced investment portfolio with measurable returns.
Master retention funnels
Free → paid, trial → paid, onboarding, and lifecycle journeys—all tuned so that every channel earns higher credit.
Proof in the numbers
All case studies →
475%
ARR growth at Qase
Series A to Seed + growth tooling, brand, and lifecycle programs.
400%
ARR growth at Replicated
Demand, lifecycle, and go-to-market playbooks during Series A→C.
800%
Engagement lift
Product-led experiments, funnels, and revenue enablement that keep every channel accountable.
Discover
Pressure-test data, interviews, and the exec vision to focus on the real levers.
Strategize
Prioritize work across channels and enable the team with rituals that sustain velocity.
Ship
Build content, campaigns, and ops with speed, rigor, and a test-and-learn rhythm.
App portfolio
I've brought my own apps to market.
A lot of marketing leaders can talk a good game, but few have built and taken their own product to market.
Hovr
A web and mobile carpool app for road trips (long-distance drives) that allows riders and drivers going to the same destination to match up safely.
launch →Your friend Sam
Desktop and mobile app for personal project tracking and productivity with an AI assistant, Sam, to help you stay on top of your entire life, not just work.
launch →AI Marketer (Stealth)
A stealth web app (that I give my consulting clients and use myself) for marketing strategy and execution.
launch →